ROUND ONEAs dancers perform a synchronized aerobic workout on poles, three large fighting cages are slowly lowered into the arena. Twenty American pro wrestlers and boxers ready themselves: this is the moment they have trained for. Welcome to a futuristic vision of gladiatorial combat, a world where only the strongest survive and winning is the only goal. Let the games begin.
ROUND TWOThe Plein Sport men and women are warriors. They’re a fearless tribe of fighters, exceeding their limits in the gym and on the track. To get the job done, they demand the ultimate in functional activewear. Spring/Summer 2018 equipment includes sweatshirts, hoodies, leggings, vests and gilets, all produced using technical, intelligent fabrics. These are not fashion pieces, this is innovative performance kit, designed to adapt and change to the body’s demands during sport; keeping cool as the temperature rises, staying dry as exercise intensifies. Combining stretch materials and netting, each piece is engineered to move with the body. On the slopes or streets, large reflective ski-style sunglasses protect. Three new lightweight sneaker designs – including a stretch sock version – incorporate cutting-edge sole construction to ensure stability, support and suspension, no matter what terrain. Referencing the Plein Sport jumping tiger logo, claw marks appear throughout the collection: scratched across sleeves, multi-pocket gym bags and even forming a new camouflage pattern. Motivational phrases like ‘Be Legendary!’ and ‘Run Faster’ are emblazoned across sweat pants, and metallic fabrics mirror the silver masks of El Santo, Mexico’s iconic wrestling hero.
ROUND THREEHarder. Better. Faster. Stronger… Since its launch only nine months ago, Plein Sport has opened 11 stores around the world: from Paris, Berlin and Milan to Beirut, Hong Kong and Moscow. Its rapid, aggressive growth and show of strength is unprecedented in the industry. Like a determined, disciplined athlete, the brand has pushed itself beyond the limits to become a true lifestyle brand. Plein Sport has emerged as an unstoppable force.